PXM Product Experience Management: turning data into experiences that convert

From raw data to impactful product experiences across every channel

In the era of hyper-personalisation, having clean, complete, and consistent product data across channels is just the starting point. Today’s customers aren’t just looking for information — they’re looking for experiences. That’s where PXM (Product Experience Management), comes in: the natural evolution of PIM and the key to a truly effective digital strategy. 

From data to experience: why PIM alone is no longer enough 

In recent years, many companies have invested in PIM (Product Information Management) solutions to centralise and standardise product data — a necessary step to ensure consistency and control. But the market has evolved, and PIM alone is no longer sufficient. 

PIM organises, PXM connects. It’s no longer just about managing information; it’s about creating relationships through personalised, dynamic, and consistent content across all touchpoints. 

What is PXM and why it’s a game-changer in Digital Strategy 

PXM (Product Experience Management) is the response to the evolution of digital commerce. It takes the data managed by the PIM and turns it into compelling product experiences, able to adapt in real time to consumer needs, behaviours, and contexts. In other words, PIM is the structure, and PXM is the home that customers want to live in. 

With a PXM platform, you can: 

• Personalise content based on user segments, geolocation, and behaviour 
• Dynamically adapt messages, visuals, and information across all channels 
• Create valuable experiences that increase engagement and conversions 

Key elements of PXM 

• PIM (Product Information Management) – DAM (Digital Asset Management) – CMS (Content Management System) – CMP (Consent Management Platform): integrated solutions for unified, flexible content management 
• Channel Management: variants, compliance, and content optimisation for marketplaces, e-commerce, social, and print 
• DSA (Digital Shelf Analytics): real-time insights on product positioning, pricing, images, and reviews to optimise content and drive conversions 
• Order Routing: complex order management from third-party channels (e.g., dropshipping, marketplaces), often requiring custom integrations 
• RMN (Retail Media Networks): launch in-store and online sponsored campaigns using DSA data 
• DPP (Digital Product Passports): mandated by EU regulations (ESPR/CEAP), will be required for many categories by 2030 
• Integrated AI (Generative and Predictive): automatic creation and localisation of texts, translations, and images personalised by channel, target, and market; continuous optimisation based on real-time performance and feedback 

PXM in action: real-world applications 

With a PXM solution, you can: 

• Highlight eco-friendly product lines for environmentally conscious customers 
• Promote special deals to price-sensitive users 
• Localise tone, language, and imagery by geographic market 

The result? Higher engagement, more relevant suggestions, and increased sales — often in the double digits. 

Omnichannel is not optional. It’s the new normal. 

Today, both B2B and B2C companies operate across dozens of channels: e-commerce platforms, social media, printed catalogues, marketplaces, and physical stores. Without intelligent, centralised content management, a brand risks appearing fragmented or unprofessional. 
The Pimcore PXM engine allows you to: 

• Update and adapt content across all channels 
• Maintain consistent visual and narrative identity across social media, product pages, and in-store materials 
• Manage compliance and sustainability requirements 
• Control everything from a single platform 

Adaptability is everything: Why time-to-market matters. 

Markets shift, consumer preferences change, and products evolve. Businesses can no longer afford delays in updating content. With Pimcore, powered by GMDE: 

• Updates are synced in real time across the board 
• Teams collaborate from a single source of truth 
• Time-to-market drops significantly, boosting operational efficiency 

Forget complexity. Choose efficiency 

Many providers offer separate tools for PIM, DAM, CMS, and e-commerce — leading to data silos and complex integrations that slow down teams. 
 GMDE offers a unified, powerful solution based on Pimcore, managing everything in a single, scalable, and customizable environment. 

It’s time to take action. 

PXM is not a passing trend — it’s a foundational framework to turn data into value, information into experience, and prospects into loyal customers. 

Get in touch to learn more! 
 

Source: Pimcore 

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