GMDE and Shopware: an established partnership for flexible, scalable and accessible eCommerce

An integrated digital ecosystem, not just an online shop

In modern B2B, digitalisation means redefining processes, responsibilities and technologies, designing purchasing experiences capable of managing the complexity of business-to-business negotiations while avoiding inefficiencies and operational rigidity.

In the past, B2B eCommerce attempted to adapt to the B2C model by using solutions developed for entirely different sales dynamics. Today, however, the landscape has changed. B2B companies are looking for platforms capable of handling complex catalogues, customised price lists, advanced configurations and structured approval workflows.

It is within this context that the established partnership between GMDE and Shopware comes into play.

GMDE–Shopware: from eCommerce platform to digital relationship space

The value of this partnership lies in its ability to create a truly integrated digital ecosystem.

Shopware is a European eCommerce platform recognised for its flexible architecture and API-first approach, making it ideal for headless and omnichannel projects. It does not simply manage an online store; it becomes a composable environment capable of evolving alongside the business. Its flexible structure allows seamless integration with any existing software solution, such as PIM (Product Information Management) for centralising product data, DAM (Digital Asset Management) for consistent digital asset management, as well as ERP and CRM systems, coordinating them synergistically with the platform’s B2B components.

Thanks to many years of experience in omnichannel and B2B projects, GMDE supports companies in integrating Shopware functionalities with advanced Pimcore solutions, ensuring full interoperability, consistency across information flows and centralised control.

This strategic alliance combines technological expertise and design vision to deliver advanced, scalable eCommerce solutions, perfectly embedded within the company’s digital ecosystem. The result is a flexible, customer-centric eCommerce platform designed to adapt to specific business needs and support structured, sustainable and value-driven growth over time.
Both companies are also partners of the Observatory B2b Digital Commerce & Experience, confirming their shared commitment to supporting organisations in developing increasingly mature, integrated and performance-oriented B2B digital models.

Would you like to transform your eCommerce into a growth engine?

GMDE and Shopware are ready to support you with a tailored project designed around your needs.

Let’s discuss it in a call.

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