AI-powered publishing: from automated layout to omnichannel content

Discover how WoodWing’s latest AI-powered features can transform the production of magazines and educational materials

Every publication is born from the encounter of two essential components: time and quality. Editorial teams are working with ever-smaller staff, designers are racing against tight deadlines, and reaching the highest standards of journalism and design has become an increasing challenge. Yet readers continue to demand excellence, in every article, every layout, and every visual detail. It is no longer just about producing more content, but about doing so while preserving what makes a publication unique: its coherence, brand voice, and creative ability to truly stand out from the crowd.

A new era for publishers

Many editors describe their daily routine as a non-stop race. Countless hours are wasted on repetitive tasks such as manually shortening long articles, rewriting texts to create teaser variants, or producing content for social media. These are necessary but unfulfilling activities that drain energy and steal time from the work that truly matters.
 

Today, however, artificial intelligence is beginning to change things.

Editorial offices now find themselves at the heart of a revolution that is redefining business models, workflows, and content consumption. With the adoption of AI, everyday tasks are evolving:

• Journalists no longer just write an article — they can see it automatically adapted into multiple formats: summaries, audio, FAQs for chatbots, and multichannel content.
• Designers receive support from AI-generated layouts, which they can refine and personalise with their own creative touch.
• Readers no longer rely solely on Google; they increasingly turn to generative chatbots, which retain up to 96% of traffic within their own platforms, reducing referrals to publishers.

One example? Time Magazine has introduced an audio format based on AI-generated voices discussing the day’s news. At the same time, the emerging “Google Zero” scenario is challenging the traditional advertising models based on clicks and banners, which risk losing their effectiveness.

In this context, the challenge is twofold: technological and cultural. To remain competitive, publishers must strengthen reader trust, protect their archives and copyright, and experiment with new strategies.
 

WoodWing’s principles for responsible AI

The artificial intelligence embedded within WoodWing’s solutions — as discussed during a recent webinar — is built on a clear ethical vision. It is designed to be:

• A creative assistant, not a replacement.
• Aligned with brand style, ensuring tonal and visual consistency.
• Purpose-driven, applied only where AI brings real value — freeing time from repetitive tasks and restoring space for creativity.

WoodWing’s new AI-powered features

WoodWing has introduced several innovations across its Studio, Assets, and Scienta platforms, all designed to make editorial workflows faster, more consistent, and more efficient:

• AI Assistant in WoodWing Studio: generates titles, subtitles, and multichannel teasers; optimises copy for SEO; performs copy-editing; and ensures tonal consistency. It can automatically create FAQs from an article and configure custom prompts aligned with editorial guidelines.
• Copy Fit Assistant in the Print Editor: shortens layout times by adapting text through targeted, multilingual, and customisable suggestions — eliminating the need for lengthy and repetitive revisions.
• Auto-tagging and alt-text in WoodWing Assets: AI automatically describes, labels, and archives images. The system recognises faces, logos, and even celebrities, improving both searchability and content accessibility.
• AI-powered semantic search: based on vector search, it enables conceptual queries — even across languages — enhancing knowledge management efficiency.
• Automated layout creation: with the introduction of Blueprints and Article Shapes, AI can generate thousands of layouts consistent with brand standards, minimising manual copy-fitting work.

Each feature solves a different challenge, yet together they form a connected chain of support linking print and digital production. The result is a highly efficient workflow that allows journalists and editors to save valuable time and focus on what truly makes the difference: telling stories, creating value, and inspiring readers.
 

Why publishers need to act now

AI is no longer a distant future, it is already part of our daily reality. For publishers, this means that launching a digital transformation project is no longer just about operational efficiency; it requires a deep rethinking of the entire editorial process, from writing and layout to multichannel content distribution.

It is not simply about adopting new technologies, but about embracing a genuine change of mindset.

GMDE, WoodWing’s trusted partner in Italy, has been guiding publishing companies along this journey for years, integrating AI-powered solutions to make content management faster, smarter, and more competitive.

Get in touch for a free, personalised demo!
 

Source: WoodWing  

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