Throughout 2023, Artificial Intelligence (AI) has continued to revolutionize the Italian technological landscape, marking a real watershed between the "before" and "after" ChatGPT. This historic moment, defined by the advent of Generative AI (GenAI), has not only captivated the general public but has also highlighted the potential and challenges that this technology brings with it.
According to the report by the Artificial Intelligence Observatory of the Politecnico di Milano, with which GMDE is a partner, the growth of the AI market in Italy, recorded unprecedentedly, saw an increase of 52% compared to the previous year, reaching 760 million euros. This development has been driven by a strong interest in Generative AI solutions from large companies, although their operational implementation remains a future prospect. The majority of the turnover (69%) comes from orders from Italian companies, while the remaining 31% is attributed to the export of projects.
The market is segmented into various classes of solutions, including:
Data Exploration & Prediction Systems and Decision Support & Optimization Systems, which together constitute 29% of the market. These solutions include demand forecasting systems and production optimization, among others.
Text Analysis, Classification & Conversation Systems, representing 27% of the market and include systems for the interpretation of written language and conversational systems.
Recommendation Systems, which with 22% of the market confirm their central role in various sectors, offering personalized recommendations.
Image and Video Analysis Systems occupy 10% of the market, with applications in quality control, infrastructure monitoring, and damage estimation in the insurance sector.
Process Orchestration Systems are at 7%, orchestrating business processes through the management of decision-making junctions and optimization of activities.
Generative AI, although it represents 5% of the market, emerges as a promising new entrant with growth potential in the sector.
Sectorial Impact
The Energy, Resource & Utility sector remains the leader with 16% of the market, followed by Banking and Manufacturing at 15%.
The Telco & Media sector, with 12% of the market, stands out for the highest growth rate and a high average expenditure per company.
Other relevant sectors include Insurance, Chemical Pharma & Healthcare, and GDO & Retail.
Attention is also shifting to how AI can contribute to rebalancing the national labor market and supporting the country's economic growth.
2023 thus confirms itself as a turning point for AI in Italy, characterized by significant market growth and greater awareness of its transformative potential. Italian companies, both large and small, are beginning to navigate this new landscape, exploring the opportunities offered by Generative AI and facing the challenges posed by the integration of these advanced technologies into their production and decision-making processes.
Companies that know how to adapt and innovate will not only be able to optimize their operations but also create new business models, open unexplored markets, and offer unprecedented experiences to their customers.
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