Once again this year, GMDE took part in “Ecommerce Italia 2025 – The Partners of Ecommerce Companies”, held on 14 October 2025 and organised by Casaleggio Associati, in its role as Advisor.
The company reaffirmed its commitment to supporting digital innovation and data integration as key drivers of the evolution of online commerce in Italy.
The event highlighted how the Italian ecommerce market has now entered a phase of mature evolution. Growth is no longer measured solely by turnover, but by the ability of businesses to build integrated digital ecosystems in which platforms, technologies and skills work together to deliver increasingly personalised customer experiences.
According to the 2025 Report, the survey involved over 1.670 industry partners and revealed that 69% of Ecommerce Managers plan to increase investment in innovative technologies such as Artificial Intelligence and Conversational Commerce. This confirms the ongoing AI-first transformation that is reshaping marketing strategies and customer experience models.
Artificial Intelligence and omnichannel strategies: the future of ecommerce is personalised
Among the main trends that emerged, AI stands out as the most transformative force for 2026. It’s no longer just about chatbots or basic automation, but intelligent agents capable of optimising logistics processes, generating personalised content, improving SEO and boosting conversion rates.
Alongside AI, advanced omnichannel integration is gaining momentum. Consumers now move seamlessly between social commerce, marketplaces, and physical and digital retail, expecting consistent, immediate experiences. In this context, the product page becomes the focal point where discovery, evaluation and conversion converge.
PIM: the key to efficient and competitive Ecommerce
During the event, particular attention was given to the value of data, with the PIM (Product Information Management) system recognised as a central pillar for competitiveness in online business.
A PIM system enables companies to centralise and harmonise product data, reducing errors and duplications while improving the consistency and quality of information across all digital channels.
In an increasingly competitive market, efficient product catalogue management is the foundation for accelerating time-to-market, ensuring brand consistency, and delivering tailored shopping experiences to customers.
PIM and Ecommerce: a growing alliance
The PIM is the backbone of modern omnichannel strategies. By centralising data from ERP, CRM, marketplaces and ecommerce platforms, brands can efficiently manage thousands of products thanks to advanced capabilities such as:
These capabilities enable companies to streamline complex processes and ensure consistent, high-quality information across every touchpoint.
The benefits of a PIM solution for the Customer Experience
According to the report’s findings, companies that have adopted integrated catalogue and marketplace management solutions have seen a significant increase in conversion rates, driven by improved data quality and reduced errors.
In particular, open-source platforms like Pimcore enable businesses to:
When combined with DAM and implemented within a PXM (Product Experience Management) framework, the PIM becomes a strategic pillar for ensuring scalability, consistency and value throughout the entire customer journey.
Looking ahead: innovate to stay ahead
The event closed with a powerful message:“Those who fail to innovate today risk being left behind in tomorrow’s market.”
Companies that embrace technology with vision and courage will be the ones able to lead their industries, anticipate change and thrive in an increasingly competitive digital ecosystem.
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