Engage readers and monetize content

Published on

2023-11-09 00:00:00

Author

Giuliana Dusi

GMDE and Qiota's webinar

November 28, 2023

Online

https://www.eventbrite.it/e/biglietti-coinvolgi-i-lettori-e-monetizza-i-contenuti-751713293697

With the proliferation of content sharing platforms, publishers have an opportunity to make themselves known, increase their audience and monetize.
But how to recognize those who enjoy online content and lead them to be subscribers?
Simple, thanks to the platform proposed by Qiota.

Who is Qiota?

Qiota is a web application that enables dynamic management of user paths and increases engagement and conversion of casual readers to subscribers.
Qiota's dynamic paywall, in-site notifications and landing-page modules are plug-and-play functions available for media websites.
Qiota joins GMDE's partners, constantly seeking innovative solutions for the publishing industry.

The presentation webinar

Together with Qiota we are going to find out where and who the readers are, through which channels they inform themselves, how important they consider the source of the information to be, to the point of leading them to retain their interest.
Loyalty that means, for the publisher, being able to monetize their content.
In the webinar we will address these issues and, thanks also to the collaborative work between GMDE and the Digital Content Observatory of the Milan Polytechnic, we will discuss the current cross-section of reader behavior.