If you are still searching for files across countless folders, you need a DAM

With advanced technology solutions, you can centralise assets, data and approval workflows within a single digital ecosystem.

In many companies, marketing and sales teams spend valuable hours searching for images, videos and other multimedia materials that should be centralised, up to date and easily accessible in real time. This is not merely an internal organisational issue; it is a structural limitation that slows down the entire business and negatively impacts the customer experience.

Why does this happen?

In the absence of structured digital asset management, multimedia content is stored in disconnected silos — shared cloud folders, local desktops, emails, external hard drives — leading to:

• File duplication
• Difficulty in locating the correct version of an asset
• Obsolete materials still in circulation
• Inconsistent multimedia content across touchpoints
• Dispersed and untraceable approval cycles

The result is delayed campaign launches, operational inefficiencies and poor collaboration between teams.

A DAM to orchestrate assets, people and processes

A DAM (Digital Asset Management) system is an infrastructure that enables you to:

• Collect all digital assets (images, videos, documents, audio files, etc.) within a single repository
• Enrich them with tags, metadata and categories
• Ensure consistent usage across multiple channels by internal and external stakeholders
• Manage different versions of the same content, avoiding duplication and redundancy
• Keep assets continuously updated while supporting authorisation workflows, defining who can access, edit and approve content

A DAM brings order — but more importantly, it creates connection. Its true value emerges when it interacts with other business systems. Integrated with a PIM (Product Information Management), a headless CMS and Artificial Intelligence technologies, it becomes the hub of an interconnected digital ecosystem.

When AI, DAM, and PIM work together

AI is playing an increasingly strategic role within DAM and PIM platforms — particularly in managing product information — offering advanced features such as:

• Automatic generation of textual and multimedia content, with instant translation into multiple languages.
• Auto-tagging, meaning the automatic assignment of tags and metadata to facilitate classification and search.
• Intelligent search functionalities that simplify rapid retrieval of files and information within the database.

The value of structured and intelligent management

Today, approximately 26% of large Italian companies have adopted a DAM solution, and interest in this technology continues to grow (source: Omnichannel Experience Observatory). Those that have implemented it report tangible results, including:

• Drastic reduction in search time.
• Elimination of publishing errors involving incorrect or unapproved files.
• Faster time-to-market for campaigns
• Strengthened brand identity and consistent multimedia content across all channels.

A real-world example

During the International Conference of the B2B Digital Commerce & Experience Observatory, Bonomi Group shared its digital transformation journey, delivered in collaboration with GMDE through Pimcore’s Digital Experience Platform (DXP), aimed at enhancing customer experience and improving operational efficiency:

“It is not just about adopting new technologies, but about undertaking a genuine cultural transformation. Thanks to PIM and DAM, we have optimised processes, improved information quality and strengthened the consistency of our communication at an international level. Today we are a more structured, faster organisation, ready to embrace the challenges of internationalisation.”
(Marta Bonomi, Bonomi Group)

Read the full story and discover the complete project here

With GMDE, you transform chaos into efficiency

With GMDE, you can design a tailored ecosystem that integrates DAM, PIM and AI into a workflow genuinely aligned with your business needs.

If you are still wasting time searching for files, it is not just an operational issue.
It is a strategic signal.

You do not need another folder to store your assets. You need a structured system.

Let’s discuss it in a call.

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