2021 will be the year of digital transformation for Telwin, a Vicenza-based company that exports welding machines, cutting systems, chargers and starters all over the world.
The choice to adopt a system like OIM, composed of PIM and DAM, was made by the IT department with the aim of improving not only IT processes, therefore security and control over the digital heritage of the company, but also to optimize communication, a prerogative of marketing.
"OIM is the solution we were looking for to give a structured and complete response to the needs of the Marketing office for the multi-channel communication of our products. Consolidating data and multimedia content in a centralized Data Model will allow our company to optimize and make more effective the promotion activity.
OIM together with integrations with graphics and layout software, will become a key asset and reference for any new communication solution in the Marketing area."
Giuliano Dal Brun – IT Director, Telwin