Published on
November 3, 2020
Giuliana Dusi

Google News Initiative replies! Google proposes free webinars for publishers

Published on
2020-11-03 00:00:00
Giuliana Dusi

New models of business and commercial strategies

Given the success of the initiative last summer, Google News Initiative together with WAN-IFRA and FT Strategies wants to propose the free online training plan for small and medium-sized publishers.
The goal of the project is to continue to support publishers in their growth.
GNI Digital Growth Programme has been slightly modified in the structure of the contents and will start from 9 November.

The main topics

Business strategy

To transfer current skills online, support corporate culture and develop digital presence.

Public engagement

To grow your online audience, improve your user experience and learn how to create an active online reader base.

Data management

Explore the world of data to find useful audience information and content to make strategic decisions to increase digital maturity.

Advertising strategy

Understand the landscape of digital ads, from native advertising to programmatic strategies, to optimize performance.

Business strategy

Analyze the digital advertising environment, gather information to optimize reader revenues and the number of subscriptions, and turn views into revenues.



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