B2B Marketing Conference 2025: “Connect to new communities”

Following the success of its first six editions, which brought together over 4,500 professionals, the B2B Marketing Conference is once again the go-to event for anyone working in B2B marketing. The 2025 edition will take place on Wednesday, October 22 in Milan, at the Giò Ponti Auditorium of Assolombarda, and will also be available via live streaming.

Once again this year, GMDE, a member of ANES, will participate in the event with a dedicated talk — more details will be shared in upcoming updates.

A day full of strategic insights

The 2025 edition will focus on four key themes, addressing the latest challenges and opportunities in B2B marketing:

• Hybrid Communication and Relationship
  An exploration of new integrated communication models designed to deliver an actual omnichannel experience for B2B clients. Email marketing, social media, video, podcasts, events, and trade shows are blended into hybrid, effective, and personalised strategies.
• AI and Marketing Automation to Personalise the Customer Experience
  Advanced data usage and artificial intelligence are reshaping the way companies engage with their communities. Automation and personalisation become core levers to create relevant, timely connections with every customer.
• Digital Marketing Strategy: From Digital Content to Digital Commerce
  From the digital infosphere to sales channels, the conference will dive into strategies and techniques to boost B2B e-commerce, increasing content effectiveness and conversion rates.
• Corporate Sustainability: Between ESG Strategy and Operational Marketing
  Sustainability is no longer just a value-driven topic but a real business driver. The topic will be explored in both its strategic ESG dimension and its practical marketing applications.

You can find the agenda of the event and full details on the thematic sessions at this LINK.

GMDE would like to thank the organisers for the invitation to participate once again in the 2025 edition. On this occasion, GMDE will share with the audience and attendees its 30 years of experience in content management for the publishing industry, along with the significant evolution undertaken over the past decade in the industrial sector, through dozens of successful projects carried out across a wide range of industries and company sizes.

Don’t miss it! Register for the event on the dedicated page!