Durante le pause questo sito risparmia energia:
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L'innovazione non si ferma mai.
Neanche quando lo schermo si spegne.

Meno consumo, più visione.
Il risparmio energetico è il nostro futuro.

Una pausa consapevole:
schermi spenti, menti accese.

GMDE logo
Automated Newsletters
The newsletter your readers look forward to. Created and delivered automatically.

Editorial newsletters are one of the most effective channels for building reader loyalty, increasing traffic, and enhancing subscriptions. However, managing them manually every day requires time, resources, and operational continuity. With GMDE, you automate the entire workflow and save hours of repetitive work.

The newsletter your readers look forward to. Created and delivered automatically.
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Problem Solution

Our solution

The right content, for the right reader, at the right time. Automatically

In partnership with Naviga, one of Europe’s leading platforms for publishing monetization, GMDE automates the entire editorial newsletter workflow from content selection and audience segmentation to delivery and performance analysis. This enables publishers to increase engagement while significantly reducing manual effort.

Aggregazione automatica dei contenuti

Aggregazione automatica dei contenuti

Il sistema seleziona gli articoli pubblicati in base a regole editoriali definite per categoria, autore, popolarità o rilevanza per segmento.

Segmentazione avanzata del pubblico

Segmentazione avanzata del pubblico

Abbonati, lettori free, utenti scaduti, segmentazione per interesse o area geografica. Ogni gruppo riceve contenuti e call to action appropriati.

Integrazione con la piattaforma abbonamenti

Integrazione con la piattaforma abbonamenti

Lo stato dell'utente si riflette in tempo reale sul contenuto della newsletter, con logiche di paywall coerenti con il sito.

Analisi completa delle performance

Analisi completa delle performance

Aperture, click, disiscrizioni e conversioni da newsletter ad abbonamento, disponibili su dashboard dedicata.

The problem we know well

Newsletters are one of the most effective engagement channels. They are also among the most time-consuming to manage.

Selecting content, building templates, personalizing messages for different audience segments, testing across email clients, scheduling deliveries, and analyzing results. It is a process that repeats every day—or every week—and in many newsrooms consumes valuable time and resources.

Newsletter pubblicate in ritardo o con frequenza irregolare.

Newsletter pubblicate in ritardo o con frequenza irregolare.

Contenuti identici per tutti i lettori, indipendentemente dai loro interessi o dal loro status (abbonato, free, scaduto).

Contenuti identici per tutti i lettori, indipendentemente dai loro interessi o dal loro status (abbonato, free, scaduto).

Nessuna personalizzazione per segmento: chi è già abbonato riceve gli stessi contenuti di chi ancora non lo è.

Nessuna personalizzazione per segmento: chi è già abbonato riceve gli stessi contenuti di chi ancora non lo è.

Performance poco monitorate per mancanza di tempo o di strumenti adeguati.

Performance poco monitorate per mancanza di tempo o di strumenti adeguati.

benefits

Regular newsletters without the burden of manual production

Automated workflows ensure newsletters are delivered consistently and on schedule, regardless of the newsroom’s workload.

More engaged readers through personalization

Content tailored to reader interests and subscription status increases open and click-through rates while reducing unsubscribe rates.

Newsletters become a conversion tool

Non-subscribers receive targeted content and calls to action designed to drive subscriptions, while existing subscribers receive premium content that reinforces the value of their membership.

Less work for the editorial team

Manual content selection and template assembly are replaced by automated processes, with human oversight applied only where it adds value.

Measurable and continuously improving performance

Data from every campaign helps guide editorial decisions, revealing which content performs best, when readers engage most, and which audience segments convert more effectively.

Scalable across multiple publications

A single platform can manage newsletters for multiple titles, each with its own templates, audience segments, and publishing schedules.

success stories

Companies
that chose GMDE

Publishing, Newspapers and Local Media

Corriere Umbria

A historic local publishing group managing three regional newspapers and several thematic inserts focused on sports, culture, and local traditions. The company needed to modernise its editorial workflow by adopting a more advanced editorial system capable of optimising page layout, accelerating production, and improving coordinated content management across different newsrooms and publications.

-35% Dreduction in newspaper layout production times and launch of new editorial inserts without increasing operational resources
Publishing, Newspapers and Editorial Workflows

Provincia di Cremona - Borderò

A historic local newspaper with extensive collaboration between editorial teams and freelance contributors. The company needed to optimise administrative borderò management by integrating the editorial system with accounting and reporting processes, automating checks, calculations, and operational workflows to reduce manual activities and management time.

85% Of administrative control activities automated through integration with the editorial system
Publishing, B2B and B2C Media

Duesse Communication

A historic Italian publishing company specialising in both B2B and B2C content production, with multiple magazines and a strong digital presence. The company needed to modernise its editorial system to optimise production workflows, manage multichannel content, and improve collaboration between editorial teams, external contributors, and distributed staff.

-40% Reduction in editorial production times and faster multichannel publishing across publications