Problem Solution

Our solution

Automated workflows that communicate with each user based on who they are and what they do.

The automated newsletter system connects product data, CRM information, and e-commerce platforms to create personalized communications triggered by real customer behavior: a purchase, a website visit, an abandoned cart, or an upcoming renewal date.

Segmentazione avanzata

Ogni invio raggiunge il segmento corretto, definito su dati demografici, comportamentali o storici di acquisto.

Personalizzazione dinamica dei contenuti

Prodotti, offerte e messaggi cambiano in base al profilo del destinatario, non all'intuizione del marketer.

Automazione dei flussi

Sequenze di e-mail attivate da eventi specifici (iscrizione, acquisto, abbandono carrello, compleanno) senza intervento manuale.

Reportistica integrata

Tasso di apertura, click, conversioni e ricavi tracciati per ogni campagna, con dati chiari per ottimizzare le performance nel tempo.

The problem we know well

Newsletters are sent late, look the same for everyone, and no one really knows how many sales they generate.

Marketing teams spend hours manually preparing every campaign: gathering content, selecting recipients, setting up layouts, and scheduling sends. In many cases, the same message is delivered to the entire database, regardless of whether someone made a purchase yesterday or has not opened an email in six months.

Disiscrizioni elevate perché i contenuti non sono rilevanti per chi li riceve.

Ore di lavoro manuale per ogni campagna, sottratte ad attività strategiche.

Nessuna personalizzazione reale in base al comportamento dell'utente.

Difficoltà a misurare l'impatto delle campagne su vendite e conversioni.

benefits

Benefits

Relevant communications that people actually want to receive

Content personalized according to user profiles and behavior increases engagement while reducing unsubscribe rates.

Less repetitive work for marketing teams

Automated workflows handle recurring communications such as welcome emails, post-purchase follow-ups, and re-engagement campaigns, allowing teams to focus on strategy.

More conversions from every campaign

Delivering the right message at the right time increases open rates, click-through rates, and the revenue generated by each campaign.

Data-driven continuous improvement

Every campaign generates clear performance metrics, showing what worked, what did not, and where improvements can be made. Results improve over time with every new campaign.

Seamless integration with e-commerce and CRM systems

Purchase and behavioral data directly power segmentation and personalization, eliminating manual exports and data transfers between systems.

Scalable without increasing resources

Whether you send emails to one thousand or one hundred thousand contacts, the system handles the volume automatically without requiring additional team members.

Industry-Manufacturing

Scame Parre

A historic Italian company specialising in components and systems for electrical installations, with an international presence across more than 80 countries. The company needed to centralise product information within a single integrated digital ecosystem, improving data quality, real-time updates, and operational efficiency to support global growth and continuous innovation.

-50% Reduction in the time required to update product information across digital channels.

LIGHTING & INTERIOR DESIGN

Album

An Italian company specialising in creative design lighting systems, with products entirely handcrafted in Italy and exported worldwide. The challenge was to build a centralised repository for product data and digital assets — capable of feeding catalogue, price list, website and e-commerce from a single source of truth, managed by a lean internal team.

50% Reduction in time to produce catalogues, price lists and marketing materials.

FOOD

Fratelli Carli

A historic Italian food brand with a strong omnichannel presence across mail-order sales, retail stores, web channels, and international markets. The company needed to centralise digital assets, editorial workflows, and marketing campaigns, improving collaboration between departments, production efficiency, and content management across every touchpoint.

-45% Reduction in the time required to manage and produce marketing materials.