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Meno consumo, più visione.
Il risparmio energetico è il nostro futuro.

Una pausa consapevole:
schermi spenti, menti accese.

GMDE logo
E-Commerce B2B and B2C
Selling online is not the same for everyone. Your platform should understand who is on the other side

With GMDE, you can build an e-commerce platform on Pimcore Commerce designed around the specific needs of your business: personalised price lists, complex orders and approval workflows for B2B; fast, seamless and engaging shopping experiences for B2C. One platform, two sales models, zero compromises.

 
Selling online is not the same for everyone. Your platform should understand who is on the other side
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100+

Clienti

300+

Progetti

25-30 MIO

Asset archiviati

5-6 MIO

Prodotti gestiti

30+

Lingue

Problem Solution
 

Our solution

An e-commerce platform built around your processes, not the other way around.

Using Pimcore as its foundation, GMDE delivers e-commerce platforms tailored to the specific requirements of your business model. Whether B2B, B2C, or both, every workflow is designed around your customers and the way they buy.

 

 

 

Catalogo personalizzato per cliente o gruppo

Catalogo personalizzato per cliente o gruppo

Prezzi, sconti, assortimenti e condizioni commerciali differenziati per singolo account, segmento o area geografica.

 

Flussi approvativi B2B

Flussi approvativi B2B

Ordini soggetti a conferma interna, preventivi online, gestione agenti e ruoli multipli per lo stesso account aziendale.

Esperienza B2C fluida e ottimizzata

Esperienza B2C fluida e ottimizzata

Navigazione intuitiva, checkout rapido, raccomandazioni di prodotto e gestione promozioni per massimizzare le conversioni.

Dati di prodotto sempre allineati

Dati di prodotto sempre allineati

L'integrazione nativa con il PIM garantisce che schede prodotto, immagini e attributi siano sempre aggiornati e coerenti sull'e-commerce.

 

The Problem We Know Well

Generic e-commerce platforms do not work for B2B or B2C. 

Businesses selling to consumers need a fast, intuitive and engaging shopping experience. Companies selling to other businesses must manage customer-specific price lists, recurring orders, internal approval workflows, personalised discounts and complex commercial conditions.

Using the same platform for both models without adapting it means delivering a poor experience to everyone.

Carrelli abbandonati perché l'esperienza d'acquisto è troppo lenta o confusa

Carrelli abbandonati perché l'esperienza d'acquisto è troppo lenta o confusa

Agenti e area manager che bypassano il digitale perché il portale non rispecchia i loro processi

Agenti e area manager che bypassano il digitale perché il portale non rispecchia i loro processi

Listini e condizioni commerciali gestiti a mano, fuori dal sistema

Listini e condizioni commerciali gestiti a mano, fuori dal sistema

Dati di prodotto disallineati tra e-commerce, catalogo e sistemi gestionali

Dati di prodotto disallineati tra e-commerce, catalogo e sistemi gestionali

benefits
More control. More conversions. Less complexity.

A tailored shopping experience for every customer type

B2B and B2C customers have fundamentally different needs. The platform adapts accordingly: personalised pricing logic and approval workflows for business customers, fast navigation and streamlined checkout for end consumers.

Always up-to-date product data across every channel

Native integration with PIM and DAM ensures that every product page (including texts, images, attributes and pricing) is always accurate and consistent, without manual updates

Advanced B2B price list management

Customer-specific pricing, group discounts, volume-based conditions and custom commercial agreements are managed automatically, without manual intervention from the sales team.

Fewer manual tasks for sales teams

Recurring orders, online quotations, automatic reordering and dedicated sales agent portals reduce operational workload and leave more time for customer relationships.

Higher B2C conversion rates

A fast, personalised and mobile-optimised shopping experience reduces cart abandonment and increases conversions. Every touchpoint is designed to guide users smoothly towards purchase.

Scalable alongside your business

New markets, languages and channels can be added without rebuilding the platform. The modular architecture of Pimcore Commerce allows new functionalities to be introduced over time without disrupting what already works.

success stories

Companies
that chose GMDE

Industry-Manufacturing

Scame Parre

A historic Italian company specialising in components and systems for electrical installations, with an international presence across more than 80 countries. The company needed to centralise product information within a single integrated digital ecosystem, improving data quality, real-time updates, and operational efficiency to support global growth and continuous innovation.

-50% Reduction in the time required to update product information across digital channels.
LIGHTING & INTERIOR DESIGN

Album

An Italian company specialising in creative design lighting systems, with products entirely handcrafted in Italy and exported worldwide. The challenge was to build a centralised repository for product data and digital assets — capable of feeding catalogue, price list, website and e-commerce from a single source of truth, managed by a lean internal team.

50% Reduction in time to produce catalogues, price lists and marketing materials.
FOOD

Fratelli Carli

A historic Italian food brand with a strong omnichannel presence across mail-order sales, retail stores, web channels, and international markets. The company needed to centralise digital assets, editorial workflows, and marketing campaigns, improving collaboration between departments, production efficiency, and content management across every touchpoint.

-45% Reduction in the time required to manage and produce marketing materials.