Problem Solution

Our solution

A single hub to understand, segment and engage every customer

With the CDP integrated into Pimcore, all customer data converges into a unified 360° customer profile. No more silos, no more delayed information. Every team works with the same real-time updated data.

Profilo cliente unificato

Dati da web, mobile, punto vendita e tutti i canali raccolti in un'unica vista completa.

Segmentazione avanzata

Crea segmenti dinamici basati su comportamenti, preferenze e storico acquisti, aggiornati automaticamente.

Attivazione multicanale

Lancia comunicazioni personalizzate su email, app, sito e advertising nel momento più rilevante per ogni utente.

Integrazione nativa con Pimcore

Il CDP alimenta il DXP, l'e-commerce e il PIM, un ecosistema connesso senza integrazioni custom.

The problem we know all too well

The data exists, but it remains fragmented, incomplete, and difficult to leverage.

It is spread across CRM systems, websites, e-commerce platforms, and physical stores, yet lives in disconnected silos that do not communicate with one another. When the information is needed most, it is often unavailable or unusable.

Marketing teams continue to send generic communications because they lack visibility into previous customer purchases. Sales teams have limited insight into online user behavior. Customer service agents handle requests without access to a complete history of customer interactions.

Campagne con ROI basso perché non centrano il target giusto

Customer experience frammentate che allontanano i clienti

Decisioni prese senza dati affidabili e aggiornati

Budget sprecato su prospect poco qualificati o canali inefficaci

benefits

Stronger customer loyalty, greater long-term value.

Strategic insights for smarter decisions

By centralising data from every source, the platform transforms information into actionable insights. Companies stop relying on assumptions and start making decisions based on reliable data, improving strategies, budget allocation and customer experience quality.

Stronger engagement across all touchpoints.

By leveraging real-time data, the CDP allows businesses to deliver relevant communications and content at the right moment. This approach fosters deeper, more continuous engagement across all channels, both online and offline.

Truly personalised customer journeys.

Pimcore’s CDP enables the creation of tailored experiences by centralising and analysing customer data. Every touchpoint is shaped around individual preferences, behaviours and needs, making each interaction more relevant and consistent throughout the entire journey.

Measurable ROI for every campaign

With unified data and precise segmentation, every marketing action becomes traceable and optimisable. Less wasted budget, higher conversions and clearer performance visibility across every dashboard.

A data-driven ecosystem, not another isolated tool

Pimcore’s CDP is not a standalone platform. It integrates natively with PIM, e-commerce and DXP solutions, making every piece of data valuable for marketing, sales and customer care, without duplication or disconnected silos.

Stronger customer loyalty and higher lifetime value

Customers who receive consistent and personalised experiences are more likely to return. The CDP transforms every interaction into an opportunity to strengthen relationships and increase long-term customer value.

Industry-Manufacturing

Scame Parre

A historic Italian company specialising in components and systems for electrical installations, with an international presence across more than 80 countries. The company needed to centralise product information within a single integrated digital ecosystem, improving data quality, real-time updates, and operational efficiency to support global growth and continuous innovation.

-50% Reduction in the time required to update product information across digital channels.

LIGHTING & INTERIOR DESIGN

Album

An Italian company specialising in creative design lighting systems, with products entirely handcrafted in Italy and exported worldwide. The challenge was to build a centralised repository for product data and digital assets — capable of feeding catalogue, price list, website and e-commerce from a single source of truth, managed by a lean internal team.

50% Reduction in time to produce catalogues, price lists and marketing materials.

FOOD

Fratelli Carli

A historic Italian food brand with a strong omnichannel presence across mail-order sales, retail stores, web channels, and international markets. The company needed to centralise digital assets, editorial workflows, and marketing campaigns, improving collaboration between departments, production efficiency, and content management across every touchpoint.

-45% Reduction in the time required to manage and produce marketing materials.