Problem Solution

Our solution

A single environment to orchestrate the entire editorial workflow from the first page to the last ad.

With the Editorial Planning Tool, editorial and sales teams work on the same platform. Every page, every article, every advertising space has its status, its position and its history. Whoever manages the publication always has a complete, up-to-date picture of everything in progress.

Pianificazione integrata redazione e ADV

Contenuti editoriali e inserzioni pubblicitarie gestiti in un unico flusso, con visibilità completa su ogni pagina del numero in costruzione.

Integrazione con i sistemi ADS

Sincronizzazione in tempo reale con i sistemi di gestione pubblicitaria per allineare spazi venduti, disponibilità e pianificazione, redazione e commerciale lavorano sempre sugli stessi dati.

Stati di avanzamento strutturati

Ogni pagina ha il suo stato (bozza, in lavorazione, approvata e chiusa) con tracciabilità completa delle modifiche e delle responsabilità.

Generazione automatica dei PDF

Documenti pronti per la stampa o la pubblicazione digitale generati direttamente dalla piattaforma, al momento giusto, senza passaggi manuali aggiuntivi.

The problem we know well

Coordinating editorial and sales teams on a publication is a delicate balance. When it breaks, the cost is high.

Anyone who has worked in a newsroom knows what happens in the hours before closing: a page shifts, an ad hasn't arrived, someone overwrote a layout, the sales team sold a space the editorial team had already assigned.

Newsrooms are leaner than ever. Issues don't get fewer. The pressure on timing and margins keeps growing. Managing all of this with disconnected tools (spreadsheets, emails and separate systems) is no longer enough.

Conflitti tra spazi redazionali e pubblicitari rilevati troppo tardi

Rilavorazioni costose a ridosso di ogni chiusura

Nessuna visione d'insieme sul numero in costruzione condivisa tra tutti i reparti

Stati di avanzamento non tracciati, con responsabilità difficili da verificare

benefits

Coordinate newsroom and advertising teams in perfect synergy.

Editorial and sales teams speak the same language

A single shared system eliminates misalignments between those planning content and those managing ad sales. Every change is visible in real time to all departments involved, with no manual communication needed.

Fewer conflicts, fewer reworks, less closing-day stress

Integrated planning prevents overlaps between editorial and advertising spaces before they become problems. Every closing is smoother, faster and less costly in time and effort.

Full control over the issue under construction.

An always up-to-date overview of articles, placements, production stages and deadlines allows publication managers to act early — not in emergency mode.

Complete traceability of the production process.

Every change is logged, every status documented, every responsibility clear. When an error occurs, you know exactly where and when it happened.

Scalable for dailies, periodicals and multi-channel publications.

The platform adapts to the specific needs of every publication type, dailies with fast production cycles, periodicals with more complex planning, titles with multiple editions, without requiring separate configurations.

Fewer tools, less fragmentation, more efficiency.

One environment instead of spreadsheets, emails and disconnected systems. Teams work better when they don't have to cross-reference data from multiple sources just to get a clear picture of where things stand.

Publishing, Newspapers and Local Media

Corriere Umbria

A historic local publishing group managing three regional newspapers and several thematic inserts focused on sports, culture, and local traditions. The company needed to modernise its editorial workflow by adopting a more advanced editorial system capable of optimising page layout, accelerating production, and improving coordinated content management across different newsrooms and publications.

-35% Dreduction in newspaper layout production times and launch of new editorial inserts without increasing operational resources

Publishing, Newspapers and Editorial Workflows

Provincia di Cremona - Borderò

A historic local newspaper with extensive collaboration between editorial teams and freelance contributors. The company needed to optimise administrative borderò management by integrating the editorial system with accounting and reporting processes, automating checks, calculations, and operational workflows to reduce manual activities and management time.

85% Of administrative control activities automated through integration with the editorial system

Publishing, B2B and B2C Media

Duesse Communication

A historic Italian publishing company specialising in both B2B and B2C content production, with multiple magazines and a strong digital presence. The company needed to modernise its editorial system to optimise production workflows, manage multichannel content, and improve collaboration between editorial teams, external contributors, and distributed staff.

-40% Reduction in editorial production times and faster multichannel publishing across publications