GMDE at the Conference on the Research Results of the Omnichannel Customer Experience Observatory of the Politecnico di Milano
GMDE renews its partnership with the Omnichannel Customer Experience Observatory at the Politecnico di Milano and confirms its commitment to digital innovation
Milan, 4 December 2025 – GMDE will participate in the free conference organized by the Omnichannel Customer Experience Observatory of the Politecnico di Milano, which will be held from 9:30 a.m. to 1:00 p.m. at the Aula de Carli, Via Giovanni Durando 10, Milan (and also streamed live).
Giorgio Carrara, CMO of Elettrocanali, will take the stage to share his first-hand experience and the results achieved through the digital transformation project developed together with GMDE.
The partnership between GMDE and the Observatory represents a concrete commitment to promoting the culture of omnichannel customer experience through research, tools, and best practices. During the event, key topics such as omnichannel, customer journey, integration between physical and digital channels, data usag,e and the adoption of MarTech technologies to support relationship strategies will be addressed.
The strategic role of MarTech technologies: PIM and DAM
In the context of a mature omnichannel approach, MarTech technologies are at the heart of efficient content and data management. Thanks to its experience and expertise, GMDE supports companies in the implementation of PIM (Product Information Management) and DAM (Digital Asset Management) solutions, which are essential tools for ensuring consistency, quality, and speed in the distribution of product information and digital assets across all touchpoints.
The integration of PIM and DAM enables companies to optimize information flows, reduce update times, and offer personalized and consistent experiences across every communication channel, contributing concretely to a truly omnichannel customer experience.
As a Partner of the Observatory, GMDE confirms its role as a technology and consulting enabler, supporting Italian companies in the design of digital ecosystems capable of combining operational efficiency and customer centricity.
“GMDE is proud to be able to contribute, together with the Politecnico di Milano and the Omnichannel Customer Experience Observatory, to the evolution of customer experience in Italy and to support companies in their omnichannel transformation journey,” says Carlo Caporizzi, CEO of GMDE.
The collaboration will continue beyond the event, with joint initiatives, in-depth analyses, and projects that promote the adoption of data-driven omnichannel strategies, supported by advanced technological platforms and a customer-centric vision.
