Problem Solution

Our Solution

A central hub that governs all critical data and distributes trusted information across every system

With Pimcore MDM, products, customers, suppliers and any other critical business domains converge into a single data model, fully configurable around your company’s specific needs. From there, every connected system receives validated, up-to-date and consistent data.

Hub dati centralizzato

Un unico repository per tutti i domini (prodotti, clienti, fornitori e dipendenti) accessibile e controllata.

Modelli dati configurabili

Gerarchie complesse e relazioni avanzate senza sviluppi invasivi, adattabili a qualsiasi struttura organizzativa.

Data quality con AI

Processi automatici di pulizia, deduplicazione e validazione dei dati, potenziati da intelligenza artificiale e machine learning.

Pubblicazione multicanale

I dati corretti che vengono distribuiti automaticamente su tutti i touchpoint (sito, CRM, e-commerce, ERP e qualsiasi altro sistema aziendale).

The problem we know well

The data exists, but every department, every system, and every market has its own version of it

The CRM contains one customer record, the ERP another, and the e-commerce platform yet another. When a piece of information changes—such as an address, product code, or price list—updating it everywhere requires time, coordination across departments, and still offers no guarantee that all systems are aligned.

The result is incorrect orders, campaigns targeting the wrong customers, unreliable reports, and strategic decisions based on data that no one fully trusts anymore.

Dati duplicati e incoerenti tra CRM, ERP, e-commerce e altri sistemi

Errori operativi causati da informazioni non aggiornate o contrastanti

Decisioni strategiche rallentate dall'incertezza sulla qualità del dato

Processi di pulizia e riconciliazione dati che consumano risorse ogni giorno

benefits

One hub for all your corporate data

One piece of data, one trusted version everywhere

MDM eliminates fragmentation across systems and departments. Every team works with the same validated and up-to-date information, without reconciling multiple versions of the same data.

Fewer errors, lower operational costs

Consistent data means accurate orders, correct invoices and campaigns targeting the right customers. Less time spent fixing mistakes and fewer hidden costs caused by unreliable information.

Faster, more reliable strategic decisions

When data becomes trustworthy, executives stop questioning reports and start using them with confidence. MDM transforms data from an operational problem into a strategic business asset.

Built-in regulatory compliance

Accurate, traceable and centrally governed data simplifies compliance with GDPR and other regulations. Access controls and versioning ensure security and a complete audit trail.

Scalable across any organisational structure

Whether your business operates with three systems or across a multinational environment with dozens of ERPs, Pimcore MDM adapts without invasive development and scales alongside your growth.

Data as a growth accelerator

Reliable and structured information helps businesses identify new opportunities, personalise customer experiences and respond faster to changing market demands.

FAQ

The answers you’re looking for

What is Master Data Management?

MDM is a strategic approach to centrally manage a company’s critical data, including products, customers and suppliers, ensuring consistency, accuracy and quality across all business systems and processes.

Which types of data can be managed with MDM?

Any critical business domain: products, customers, suppliers, employees, locations and any other entity relevant to business operations. Data models are fully config

How does MDM reduce data errors?

Through standardisation, automated deduplication and centralised governance. Every update is made once and automatically propagated consistently across all connected systems.

How does it integrate with existing business systems?

Pimcore MDM distributes trusted data across e-commerce platforms, CRM, ERP and any other system via APIs. It does not replace existing platforms, but becomes their shared source of truth.

What is the difference between MDM and PIM?

While MDM creates a single source of truth by centralising master data across all business domains — including products, customers, suppliers and locations — PIM focuses specifically on enriching and optimising product information for commercial channels. In practice, they work together: MDM governs the data, while PIM distributes and enhances it.

Does MDM help with GDPR compliance?

Yes. Centralised governance, granular access controls and full traceability of changes help businesses comply with GDPR and other data management regulations.

Industry-Manufacturing

Scame Parre

A historic Italian company specialising in components and systems for electrical installations, with an international presence across more than 80 countries. The company needed to centralise product information within a single integrated digital ecosystem, improving data quality, real-time updates, and operational efficiency to support global growth and continuous innovation.

-50% Reduction in the time required to update product information across digital channels.

LIGHTING & INTERIOR DESIGN

Album

An Italian company specialising in creative design lighting systems, with products entirely handcrafted in Italy and exported worldwide. The challenge was to build a centralised repository for product data and digital assets — capable of feeding catalogue, price list, website and e-commerce from a single source of truth, managed by a lean internal team.

50% Reduction in time to produce catalogues, price lists and marketing materials.

FOOD

Fratelli Carli

A historic Italian food brand with a strong omnichannel presence across mail-order sales, retail stores, web channels, and international markets. The company needed to centralise digital assets, editorial workflows, and marketing campaigns, improving collaboration between departments, production efficiency, and content management across every touchpoint.

-45% Reduction in the time required to manage and produce marketing materials.