Google News Initiative replies! Google proposes free webinars for publishers
New models of business and commercial strategies
Given the success of the initiative last summer, Google News Initiative together with WAN-IFRA and FT Strategies wants to propose the free online training plan for small and medium-sized publishers.
The goal of the project is to continue to support publishers in their growth.
GNI Digital Growth Programme has been slightly modified in the structure of the contents and will start from 9 November.
The main topics
Business strategy
To transfer current skills online, support corporate culture and develop digital presence.
Public engagement
To grow your online audience, improve your user experience and learn how to create an active online reader base.
Data management
Explore the world of data to find useful audience information and content to make strategic decisions to increase digital maturity.
Advertising strategy
Understand the landscape of digital ads, from native advertising to programmatic strategies, to optimize performance.
Business strategy
Analyze the digital advertising environment, gather information to optimize reader revenues and the number of subscriptions, and turn views into revenues.
